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Mail Online aims to increase profits through display
ads
The
United Kingdom
's
most popular national daily website, Mail Online, hopes to turn profitable in
2011 by promoting growth in display advertising, The Daily Mail and
General Trust's newspaper division also witnessed an increase in digital ad
revenues by 46 percent, and a surge in advertising on consumer titles by 13
percent, MediaGuardian reported yesterday.
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Media giants see better
quarter
U.S. media companies are expected to report
quarterly increases of 5 to 15 percent over the next two weeks - the best
results in two years, Reuters reportedThe reason for improved results is the upswing in
advertising spending. The New York Times Company, for example, has seen an
improvement in ad sales, and Standard and Poor's media index increased by almost
a third in the past 12 months.
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Mecom's online revenues up 47
percent
European newspaper group Mecom beat
market expectations with a ?29.5 million (?24.6 million) pre-tax profits, or a
48 percent leap, in the first half of the year, Media Guardian reported.
Mecom, which has presence in
Denmark, Poland, the Netherlands and Norway - posted its total group revenues
almost flat at ?708 million. Circulation revenues increased 2 percent to ?280
million, which helped offset a 3 percent decline in total ad
revenues.
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And Israel's top newspaper is... a free
daily
For the first time in 40 years, Hebrew daily Yediot
Ahronot is not the most widely read newspaper in Israel
.
According to a TGI survey
published today, the free daily Israel Hayom slightly surpassed the long-time
leader with a 35.2 percent exposure in the first six months of 2010,
IsraelNationalNews.com reported.
The poll shows that Yediot Ahronot's
has an exposure of 34.9 percent. While both dailies increased their readership,
other national dailies like Ma'ariv and Ha'aretz suffered losses to 12.5 percent
and 6.4 percent, respectively.
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Sofitel hotels launch an iPad daily newspaper
service
French hotel chain Sofitel will now offer the daily press to its
guests through an iPad application, "in a move that could mean a fresh start for
the dwindling tradition of the morning newspaper in hotels," The newspaper
service, called "The Kiosk," provides a selection of six publications per
country. For now, there will be media from France, the United Kingdom, Germany,
Spain, Italy and the United States, the company announced in a press release.
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Yeeyan.org may change the reporting of international
news
Yeeyan.org is a ground breaking volunteer community based China that translates news from English
to Chinese. The name "Yeeyan" means "translate the information." The site
has over 150,000 users and translates 50-100 articles a day, mostly for free.
With over 60,000 articles translated in total, it appears that Yeeyan is living
up to its name.
Due to the strict nature of the
censorship laws in China, politics have not been the main focus for Yeeyan (although it appears on the site that the recently leaked "Afghan War Diary" is in the process of being translated), and
the Chinese government shut down the website at the end of
2009 for several months on the basis that Yeeyan was posting
controversial material. Currently Yeeyan editors must double check what its
users are publishing and encourages members to self
censor.
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