Publishers ‘missing out on huge tech R&D investments made around them’
R&D budgets play a huge part in the advancement of digital publishing, as does the development of new technology platforms and services. However, there still exists greater opportunity for collaboration between traditional media companies and the emerging technology platforms that are increasingly helping to deliver content online.
Monetising directly from consumer: three tech experts share their thoughts
With rising uncertainty in the ad market, not to mention Facebook and Google owning some 80 per cent of all digital advertising expenditure, there is increasing conversation among publishers about monetisation directly from the consumer.
The story behind New York Magazine’s highly praised ‘Year in Memes’
Kamakshi Sivaramakrishnan is founder and CEO of Drawbridge. Kamakshi will be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London. Read her bio »
Chart of the week: What is the best indicator for successful content?
It’s notoriously hard to measure successful content in the online world. There are many different metrics out there that could possibly tell you if the things you put online are being accepted by users.
[Charts] Platforms and publishers: No sign of retreat
Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.
How Bloomberg innovates at the intersection of media and technology to create new revenue opportunities