Geoff Ramsey, co-founder and chief innovation officer of eMarketer started his working life as a magician. Here he explains how eMarketer found its magic formula – how a traditional ad house was transformed into the research and data giant we know today, the tricks it deployed to survive some turbulent times, and how the business plans to continue coming up trumps in the future…
Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector.
Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...
Moritz Gimbel is head of product for the NBC News Digital Group, a part of NBC Universal Media. Earlier this year he spoke at the Digital Innovators Summit (DIS) in Berlin, where we asked him how the 80yr old broadcast brand aims to transition itself into a serious digital player.
Founded just four years ago with a firm focus on online video, NowThis is a modern, millennial-focussed digital news brand that attempts to build rapport with users via social. We recently caught up with the president of NowThis, Athan Stephanopoulos, to find out a little more about how the company is building its young audience of 18-34yr olds.
To give a speech stating that ad blocking can improve the online ecosystem in front of an audience of publishers, marketers and advertisers take quite a lot of guts. Laura Sophie Dornheim, public affairs manager at Eyeo, which is the company behind Adblock Plus, got on stage and did just that at the Native Advertising Days 2016.
Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places aren’t progressing at the same pace.
Time Warner and Snap announced a global partnership spanning media spending and the development of made-for-Snap shows over the next two years. Under this new agreement, Time Warner will develop and produce shows for Snapchat from across its networks and entertainment companies.
Rodale announced that its Board of Directors has initiated a process to explore a range of potential strategic alternatives to best position its industry-leading properties for the future. The company noted that strategic alternatives may include the sale of the company as a whole, the sale of select properties or groups of properties or individual businesses, or the continued implementation of its business plan.
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.
Paula Cordeiro is a media entrepreneur and founder of Urbanista, a Portugal-based multi-media brand with a strong focus on audio. She explains how audio has given her a point a difference and discusses the barriers to audio becoming more mainstream…
In recent years, magazine launches have exploded in the special interest and niche sector. In Germany, special interest is flourishing, according to Dr. Hans Hamer, the publishing and managing director of the Axel Springer publishing group for automotive, sports and computer/consumer electronics in Germany.