СОЮЗ ИЗДАТЕЛЕЙ 19 ноября 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Новости FIPP
04.07.2017
FIPP appoints new CEO | Plus: Mondadori, Harper’s Bazaar, British Vogue; and more
Источник: FIPP

Top stories

James Hewes appointed new FIPP CEO

FIPP - the network for global media, is pleased to announce that James Hewes has been appointed president and CEO. He will succeed Chris Llewellyn, who is stepping down to pursue his own interests, after a short handover period in September 2017.

How Mondadori in Italy turned a website into a top selling print magazine

Italy’s Mondadori publishing group has taken advantage of the popularity of its cooking website giallozafferano.it to reverse a trend and launch the first monthly cooking magazine in Europe born from a website. We spoke to Mondadori chief executive officer Carlo Mandelli for more.

How Harper's Bazaar's ecommerce platform adjusted focus and strategy

This month marked the relaunch of ShopBazaar, Harper's Bazaar's ecommerce platform, which shifted its focus to serve readers a «cultured and curated experience» in a changed market. The site transformed in line with new market demands, according to Katie Hobbs, ecommerce director of ShopBazaar.

British Vogue unveils key findings of its Business Report 2017

British Vogue has worked with YouGov for its tenth Business Report, establishing what the smart woman thinks in relation to the fashion, beauty and luxury media landscape today, and what sources they most trust. Here are the key findings.

Five key media tech trends from June

With hacking remaining firmly in the news, and a new wave of cyber-attacks hitting European businesses in recent days, June was another controversial month in media-tech. We look at the consumer headlines, as well as some of the more business-orientated media tech trends impacting the industry.

Millennials no more: The Week Junior and AwesomenessTV on engaging younger audiences

While the industry continues its pursuit of ‘millennials’, the generation of media consumers coming up behind them is still to a large extent being overlooked. Here, Kerin O’Connor from The Week Junior, and Kelly Day from AwesomenessTV, give us their take on how publishers can better understand even younger audiences

Condé Nast Britain launches Stories, a dedicated branded content division

Condé Nast Britain Digital announced the launch of Stories, the newly titled branded content studio. Led by Tristan Taylor, head of Branded Content Commercial, this division is devoted to branded content creation on multiple platforms across the portfolio with a team consisting of specialists across video, editorial, social and data. 

Insight

[Chart of the week] Smartphones: Where do you read your news?

Many people aren’t necessarily on the go when they use their mobile to keep informed.

Zenith adspend forecasts reveal unprecedented stability of the global ad market

On 19 June Zenith published the latest of its quarterly Advertising Expenditure Forecasts reports. Here, Jonathan Barnard, head of forecasting at Zenith, offers a deep dive into the report.

[Video] Contently's Shane Snow on how brands create content that stands out

What’s the formula for content success? How do you convince advertisers to tell real stories? How do you make your content stand out?Shane Snow, CCO and founder at Contently, reveals the underlying framework that great storytellers throughout history have used to build relationships through content.

Most popular during the first half of 2017

How Hearst UK is developing ‘Events-as-a-Service’

Hardly a year after the launch of Hearst Live, Hearst Magazines UK’s events team, the results have been nothing short of «remarkable». The team moved into their own dedicated, purpose-designed events venue in the heart of Soho, one of London’s most iconic areas.

How The Economist built an award-winning engagement strategy

Mobile-optimised content immersive experiences paired with direct response campaigns make for a successful marketing strategy, according to David Humber, marketing director, digital engagement at The Economist. Especially if the content is targeted at segments of its known audiences on topics that pique interest. 

2017 could be the year of resurgence for magazines

As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. Reproduced here with thanks to Campaign, this article was authored by Sarah Hennessy, managing director at MEC.

How Harvard Business Review is embracing the future

Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.

Publisher business models in the age of platforms

It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate.

Earlier Congress Q&A's

Lessons for all publishers from the transformation of Abril in Brazil

As one of Brazil’s largest legacy media companies, Abril Group is now evolving quickly and seeing some fantastic results. Walter Longo, president & CEO, explains how the business makes decisions to evolve, and why it is headed in the direction it is...



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