Adapting business models require guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter.
Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.
Hearst Magazines UK embraced the challenge of looking beyond traditional business models to drive income through diversification roughly six years ago. Today the publishing giant says a significant slice of its income is derived from brand extensions, events, content marketing, and videos.
The Review of Religions is an intriguing special interest publication. With a primary focus on Islam and the supporting thrust of exploring various other religions from across the world, it caters to both academic and consumer audiences. Here, the magazine’s editor-in-chief, Amer Safir, talks us through the publication’s content, audiences, and the unique way in which the platform is funded.
Holition is an augmented reality solutions and software provider, working with some of the world’s largest and most iconic retail brands. John Peeters, director of business development and co-owner of Holition, spoke earlier this year at the Digital Innovators Summit (DIS) in Berlin. Here, in this video interview for FIPP, he explains how some of these practices can be applied to the publishing industry.
A total of 65 percent (73 percent of under 35-year-olds) of traffic to news sites comes through the so-called side-door, making it the actual main entrance. Still, the single biggest source of traffic are the news provider’s own sites and apps.
Tom Jenen, president of Polar, shares insights on how premium publishers can price, package and sell branded content including which metrics that count and which formats to choose as well as his and Polar’s definition of native advertising versus branded content.
FIPP - the network for global media, is pleased to announce that James Hewes has been appointed president and CEO. He will succeed Chris Llewellyn, who is stepping down to pursue his own interests, after a short handover period in September 2017.
Italy’s Mondadori publishing group has taken advantage of the popularity of its cooking website giallozafferano.it to reverse a trend and launch the first monthly cooking magazine in Europe born from a website. We spoke to Mondadori chief executive officer Carlo Mandelli for more.
This month marked the relaunch of ShopBazaar, Harper's Bazaar's ecommerce platform, which shifted its focus to serve readers a «cultured and curated experience» in a changed market. The site transformed in line with new market demands, according to Katie Hobbs, ecommerce director of ShopBazaar.
Condé Nast Britain Digital announced the launch of Stories, the newly titled branded content studio. Led by Tristan Taylor, head of Branded Content Commercial, this division is devoted to branded content creation on multiple platforms across the portfolio with a team consisting of specialists across video, editorial, social and data.
Apple CEO Tim Cook reportedly loves augmented reality (AR). And at this year's Mobile World Congress in Barcelona, Pokémon Go creator, Niantic’s John Hanke, told the BBC he believes AR will be better business than virtual reality (VR). We spoke to a specialist in AR to find out more about the opportunity for publishers.