As Quartz’s fifth anniversary approaches, they’ve approached online advertising strategy in a different manner than the majority of their contemporaries. Instead of covering their site pages with flashing, annoying ads, something reminiscent of a pinball machine, Quartz as a web property is deliciously appropriate.
In this week's episode, the Media Voices team speaks to former Vanityfair.com editor and Nieman Fellow Katherine Goldstein about her research into what it will take to make journalism friendlier to new mothers. In the news round-up we talk about digital success at the Guardian and NYT, the ongoing pivot to video and crowdfunding fact checking.
Wiz Khalifa’s See You Again replaced Gangnam Style last month as the most viewed YouTube video in history, much to the surprise of the industry and consumer press. Here, we look at some of the factors that have contributed to the video’s success, and how publishers can capitalise on this formula.
Magnetic’s New Influencer Ecosystem research has been awarded Overall Winner of the FIPP Insight Awards 2017. It tops the list of studies rewarding the use of magazine media as an advertising medium, anywhere in the world. Gold Award Winners included Magazine Networks Australia’s Passion Response Study and Time Inc. UK’s Live the Passion research.
Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.
As part of a fundamental shift in positioning of Fashion as a luxury brand rather than magazine, St. Joseph Media made a firm decision that the experience will transcend to advertisers too. It meant turning away programmatic advertising opportunities – losing revenue in the process – in favour of creating premium opportunities sold at high CPM. And it is only part of a fascinating case study in brand transformation and innovation…
The Review of Religions is an intriguing special interest publication. With a primary focus on Islam and the supporting thrust of exploring various other religions from across the world, it caters to both academic and consumer audiences. Here, the magazine’s editor-in-chief, Amer Safir, talks us through the publication’s content, audiences, and the unique way in which the platform is funded.
Hearst Magazines UK embraced the challenge of looking beyond traditional business models to drive income through diversification roughly six years ago. Today the publishing giant says a significant slice of its income is derived from brand extensions, events, content marketing, and videos.
Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter.
One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organisation to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print.
Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar, the number of advertisers flocking to this form of advertising is up 74 per cent in Q1 2017.
In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line.