СОЮЗ ИЗДАТЕЛЕЙ 21 июля 2018

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Новости FIPP
FIPP World: Quartz's less is more; Making media careers more family friendly; Going viral; and more
Источник: FIPP

Top Stories

How Quartz approaches online advertising with ‘less is more’

As Quartz’s fifth anniversary approaches, they’ve approached online advertising strategy in a different manner than the majority of their contemporaries. Instead of covering their site pages with flashing, annoying ads, something reminiscent of a pinball machine, Quartz as a web property is deliciously appropriate.

[Podcast] Where are the mothers? Former Vanityfair.com editor on making media careers more family friendly

In this week's episode, the Media Voices team speaks to former Vanityfair.com editor and Nieman Fellow Katherine Goldstein about her research into what it will take to make journalism friendlier to new mothers. In the news round-up we talk about digital success at the Guardian and NYT, the ongoing pivot to video and crowdfunding fact checking.

Three things the new YouTube champion tells us about going viral

Wiz Khalifa’s See You Again replaced Gangnam Style last month as the most viewed YouTube video in history, much to the surprise of the industry and consumer press. Here, we look at some of the factors that have contributed to the video’s success, and how publishers can capitalise on this formula.

Why native video is more than hype and how to make the most of it

Michael Korsunsky, chief marketing officer at MGID, explains how publishers and advertisers can succeed with native video.

How the New York Times could thrive by going digital-only, and other top news

A round up of the stories in digital innovation, publishing, and magazine media that got people talking.


FIPP Insight Awards: Winning research revealed

Magnetic’s New Influencer Ecosystem research has been awarded Overall Winner of the FIPP Insight Awards 2017. It tops the list of studies rewarding the use of magazine media as an advertising medium, anywhere in the world. Gold Award Winners included Magazine Networks Australia’s Passion Response Study and Time Inc. UK’s Live the Passion research.

Chart of the week: Facebook nation is more populous than China

Facebook has just released its quarterly earnings, beating analyst's predictions. While revenue was up, standing at $9.32 billion for Q2, the number of users now tops 2 billion.

Most read on FIPP.com during July

How six initiatives led to stunning audience and revenue growth for BBC Good Food

Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.

How a Canadian publisher turned ‘the traditional ad model on its head’

As part of a fundamental shift in positioning of Fashion as a luxury brand rather than magazine, St. Joseph Media made a firm decision that the experience will transcend to advertisers too. It meant turning away programmatic advertising opportunities – losing revenue in the process – in favour of creating premium opportunities sold at high CPM. And it is only part of a fascinating case study in brand transformation and innovation…

Review of Religions: Meet the 115 year old publication finding new resonance today

The Review of Religions is an intriguing special interest publication. With a primary focus on Islam and the supporting thrust of exploring various other religions from across the world, it caters to both academic and consumer audiences. Here, the magazine’s editor-in-chief, Amer Safir, talks us through the publication’s content, audiences, and the unique way in which the platform is funded.

How Hearst UK unlocks significant value with revenue stream diversification

Hearst Magazines UK embraced the challenge of looking beyond traditional business models to drive income through diversification roughly six years ago. Today the publishing giant says a significant slice of its income is derived from brand extensions, events, content marketing, and videos.

The remarkable transformation of Atlantic Media’s National Journal

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter.

10 questions for James Hewes, incoming FIPP president and CEO

One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organisation to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print.

Chart of the week: Native's going through the roof

Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar, the number of advertisers flocking to this form of advertising is up 74 per cent in Q1 2017. 

Congress Q&A

Inside The Business of Fashion

In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line.


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