СОЮЗ ИЗДАТЕЛЕЙ 21 сентября 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Задержание Кристелев Алексей (22.07.2017)
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Новости FIPP
15.08.2017
FIPP World: The value of print; Meredith's licensing strategy; AJ+ video tips; and more
Источник: FIPP

Top Stories

Christian Kallenberg on ‘touch and feel’ in a world of 'swipe and scroll'

As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi-platform strategy.

License to thrill

Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…

How video and social are perfect partner for news

With social channels increasingly growing and demand for video also on the rise, the two are a perfect match for new coverage. Shadi Rahimi, video producer at AJ+, shares tips for success…

How cross-media alliances can take on the Facebook-Google duopoly

It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback.

[Podcast] UK newspapers' unhealthy fascination with immigration

This week's episode of Media Voices features newspaper analyst Liz Gerard on UK papers' front-page obsession with immigration and Stop Funding Hate founder Richard Wilson explaining the goals of the campaign. In the news round-up, Chris and Peter discuss the news that current affairs magazines have seen a year-on-year rise in print circulation.

Frances Evans appointed CEO of OZ Publishing and board member of Media Group Medweth

On August 14, 2017, the management board of Media Group Medweth will be expanded to include a four-member body (alongside Christian Medweth, Bozidar Luzanin and Marie-Christine Dreyfus), as well as expanding the management of OZ-Verlag. Frances Evans, formerly international marketing and innovation at Burda International, joins as a member of Medweth's management board, and as CEO of OZ-Verlag at the Rheinfelden site, together with co-'managing director Sandra Linsin.

Azeem Azhar - the evolution of media and technology is both predictable and unpredictable

For the last fifteen or so years Azeem Azhar has been a key commentator on the intersection of technology and online media. He has worked with both mainstream media companies like Reuters, The Guardian and the BBC alongside social startups like Peerindex and Mink Media. In many different capacities and different guises Azeem has been asked to predict the future, and many people are eager to hear what he has to say.

Taking the podcast to new heights - Saints of Somewhere

Have we reached peak podcast yet? The format which debuted over a decade ago has come of age in the last few years with phenomenal listening figures on both sides of the Atlantic.

Insight

[Video] The key do's and don'ts of native advertising

What are the key dos and don’ts for native advertising? Which brands do native really well? How do you ensure that native brings value to all involved parties?

Chart of the week: Which online video ads are playing all the way through?

Online video advertising is picking up. At least in the sense that the completion rate (VCR), instances in which the whole video played through, is up comparing Q2 2017 to Q2 2016 data.

FIPP Congress: No ordinary conference

Out is the traditional shell scheme replaced with the «FIPP Marketplace» which will see the London market come to life, complete with pub, buskers, market stalls, art studio, newsagents, coffee shop, shoe shiners, smoothie bar and so much more. With more than 700 delegates expected from over 40 countries and a line-up of 100 global speakers comprising a world class programme, the FIPP World Congress stage is set for an unforgettable three days of learning, sharing, networking and innovating.

This is no ordinary conference in no ordinary city.

Congress Q&A

Drones taking flight… responsibly

Steven Flynn is co-founder of Skytango, a marketplace platform to «promote and incentivise compliance and encourage better behaviours» in the fast-evolving space of drone filming. Here, Steven, who will also speak at the Congress in London, explains why the platform is important to the future of the industry, as well as why drones footage is such an opportunity for content producers…



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