Diversified revenue mixes within Haymarket Business Media, including events and data driven advertising has boosted business over the last couple of years, especially within the B2B environment, says Tim Lomas, commercial manager of Haymarket’s Energy and Environment Division.
Hearst’s Seventeen magazine is building on a program it launched a year ago, after finding success with The Seventeen Fashion Experience. The program is a fashion summer camp for junior and high school students, that not only functions as a revenue stream, but allows the magazine media brand to stay in touch with and learn from its teenage audience.
In this week's episode of Media Voices, De Correspondent international editor Maaike Goslinga talks about efforts to transplant Dutch-style community funded journalism to English-speaking media markets. In the news round-up... why magazine cover designers have struck gold with Trump and bets on whether the pivot to video will be good for publishers long-term.
The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called «The New York Times Travel Magazine 新视线». The magazine, which will come out six times a year, is published by Huasheng Media.
How does Cisco, the largest networking company in the world, work with social media? In this interview, Joie Healy, senior manager of social media communications at Cisco shares her learnings from working with social media.
It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback.
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…
Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.