Artificial Intelligence, voice, AR/VR, events, and international expansion – these are some of the things that have industry leaders thinking as they contemplate the future and growth for their businesses.
In an effort that took a year to come together, Hearst’s Marie Claire launched its own retail location last week. The shop, called The Next Big Thing Concept Shop, is a pop-up shop that brings magazine pages to life, featuring fashion, beauty, entertainment, technology and wellness interwoven with innovative technology.
Apple offends the online advertising industry, tech disruption causes further media-political blurring, Twitter doubles down on character length, and while all of that’s going on, Quartz drops the hottest augmented reality news app of the season – it’s another month in media tech trends!
Bonnier is to introduce a new streaming service combining articles and television documentaries, according to Jens Henneberg, executive vice president and editorial director, who will discuss the development at the upcoming FIPP World Congress in London.
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday. The name concept dates back to 1851, when Thomas Cook himself published the first issue 10 years after organising his first excursion.
MPA – The US Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total audience for August 2017 continues to hold steady compared to last year, with similar trends from recent months, most notably growth in print plus digital and video audiences. The report covers 127 magazine brands across 30 companies.
What's the best advice when doing sponsored video on social media? And how do you measure the value and secure ROI? Johan Rikner, CEO at N365 Group, gives his best advice on doing sponsored video on social media and takes a look into the future of native ad videos.
Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.