СОЮЗ ИЗДАТЕЛЕЙ 22 ноября 2017
 


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Новости FIPP
07.11.2017
FIPP World: Meredith; Vogue International; New FIPP Board members; Media tech trends; and more
Источник: FIPP

Top stories

How Better Homes and Gardens achieved growth in new audiences, engagement and marketshare

Over the last year, Meredith's Better Homes and Gardens, a lifestyle, home and food brand has grown its audience, engagement and share of market through a successful formula of editorial initiatives that deliver solutions to its audience needs.

Globalising your niche: Building Vogue International

Managing a well recognised brand such as Vogue with siloed editions unique to each country worked wonders in the past but «drivers of change» forced Vogue International to not only rethink their digital content distribution but also their international organisation models.

FIPP Board appoints directors from BBC Worldwide and A-lehdet Oy

The FIPP Management Board appointed two new company representatives as Directors at its last meeting on 9 October. 

Media Voices podcast

The Tip-Off's Maeve McClenaghan on celebrating investigative journalism

This week, host and founder of The Tip-Off Maeve McClenaghan takes us through why it's important to celebrate investigative journalism in an age of 'fake news' and limited resources for journalists.

More stories

Five key media tech trends from October

Behind the consumer headlines of Facebook and fake news, the business of media continued to march on in October 2017, with a raft of new announcements and emerging trends. We’ve here taken a look at five of the key updates from the month from an industry point of view. 

Search, social, and media: where do publishers sit in a modern digital advertising campaign?

With Google providing the go-to destination for search, and Facebook building advertiser offerings around social, there remains a place for quality content within digital advertising campaigns. Here, we speak to leading global analytics firm, comScore, and Your Life, a government-backed UK campaign charged with engaging young people, to get both sides of the industry view on where traditional publishers sit within the modern mix.

Insight

Native advertising to account for up to 40% of ad budgets by 2020

FIPP and the Native Advertising Institute have released the results of the second annual global research study on native advertising in the magazine media industry.

Chart of the week: Facebook is still the fastest growing social media network

It may not be as hip as Snapchat or Instagram, but Facebook is still a must-have channel for publishers trying to reach a large audience.

Why Santander Consumer Bank's future marketing strategy will be all pull

Content marketing and native advertising have become an important part of Santander Consumer Bank and they are working towards building their own content powerhouse. Jeppe Madsbad Lauritzen, Nordic marketing director, tells why.



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