СОЮЗ ИЗДАТЕЛЕЙ 11 декабря 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Новости FIPP
21.11.2017
FIPP World: Amy Webb; Google-Facebook duopoly; Bloomberg Media; DIS pre-agenda rate ends in 10 days
Источник: FIPP

Top stories

Focus on behaviour, not technology, to identify emerging trends – Future Today Institute’s Amy Webb

The Future Today Institute recently published its 2018 report into the emerging tech trends that are likely to shape the publishing industry in 2018. Here, we speak to Amy Webb, the founder of the organisation, about the development of study, and explains how better scientific modelling undertaken today can help us to predict future technologies.

10 days left to save €600 on Berlin tickets | Cheddar Inc. speaker confirmed

Only 10 days now remain before the end of our exclusive pre-agenda offer on tickets for FIPP and VDZ’s 11th Digital Innovators’ Summit (DIS), taking place from 18-20 March (main programme on 19 and 20 March) in Berlin, Germany.

Media Voices podcast

Media Voices podcast: The death of digital special

In this very special episode of Media Voices, the team discusses the conflux of news about BuzzFeed, Vice, Mashable and many more and ask whether the dream of a digital future for publishers is over before it began.

More stories

Advertising in the era of Google and Facebook

The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

How Bloomberg Media is expanding Businessweek’s global footprint

Bloomberg Businessweek re-launched earlier this year with an ambitious objective to become the number one truly global title for business leaders in a connected world. Editor Megan Murphy was at the recent FIPP Congress in London to explain how they have gone about this.

Insight

Innovation chapter download: It's time for precision content

The editors of FIPP's Innovation in Magazine Media 2017-2018 World Report look at how to create content designed precisely for the right audience at the right time on the right platform to meet proven reader needs at each moment.     

Chart of the week: Why do consumers break up with brands?

The customer is king and as such can be hard on any brand that doesn't fulfill his or her expectations to the fullest. According to a new report by SAP Hybris, customers worldwide have several reasons to turn their backs on brands.

Ten top tips for native advertising success from Native Advertising Days 2017

The Native Advertising Institute just held their third annual Native Advertising Days Conference in Berlin, where the world’s best thinkers and practitioners of native advertising came together to share their insights. Here are 10 of the top tips.

GroupM releases State of Video report

GroupM’s new State of Video report offers an insightful look at the business of television and video.

NBC News' Vivian Schiller confirmed for DIS 2018

Vivian Schiller on what’s next for platforms and the media

Former Head of news at Twitter, Chief Digital Officer of NBC News and President and CEO of National Public Radio (NPR), Vivian Schiller is now confirmed as one of the speakers for Digital Innovators’ Summit 2018, where she will share her thoughts on what she considers is the next phase of development for platforms and the media.



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