Meredith Corporation's purchase of Time Inc. in a US$2.8 billion deal is «a truly transformative moment», CEO Steve Lacy said in a conference call with investors on Monday. The Wall Street Journal called it «a significant bet on the magazine industry», while media commentator Colin Morrison said the deal shows that «much of the future promise of legendary brands will come from the ability to exploit them in other channels, whether digital, broadcast, events or product merchandising».
In what is being described as a significant bet on the future of the magazine industry in a time when most media companies are still trying to find their footing in the digital world, Meredith Corporation announced this weekend that it has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at $2.8 billion.
As publishers seek new and innovative ways to monetise their brands, many have begun to wonder if they could scale creating products that would chime with their audiences. They don't need to look too far for inspiration.
This week, visiting lecturer in digital journalism at City University Adam Tinworth takes us through the history of platform dependence. We look at the rise of the intermediary, the tragic loss of focus on building direct relationships, and even touch on Second Life.
In the past five years native advertising has evolved from being the preserve for a few far thinking digital brands to something that is at the core of many mainstream publishers business plans. Yet why has it been so successful? What does it offer to both publishers and readers that is superior to traditional display ads?
Three years ago, Dennis bought a small car buyer ecommerce site with a turnover of £400,000, today it turns over £30 million. Pete Wootton, managing director of Dennis Digital explains how they have managed to turn the BuyaCar platform into one of Dennis’ most exciting revenue diversification projects.
More than two decades into the emergence of the internet, publishers find themselves «at the end of the digital beginning». While components of best practice in organisational transformation are starting to become clear, those who sit back are still in danger of being left behind, warns Lucy Kueng in her new, comprehensive report Going Digital: A Roadmap for Organisational Transformation, which was released last week.
Ad spend can be taken as an indicator for wider economic and political developments, and more narrowly speaking it's an indicator for the media as to what it can expect in terms of ad revenue. Zenith expects worldwide ad expenditure to grow by 4.2 per cent in 2017, which would translate in to 559 billion US dollars by the end of the year.
We are almost at the end of 2017, which has been a fascinating year for the media. We have had fake news, the ongoing ascent of native advertising, innovations from social platforms and whole lot more. So, how much have you been paying attention?
In September 2016 Meredith announced a partnership with The Trade Desk to launch the latest evolution in its programmatic advertising strategy: programmatic shoppable display. In the wake of the recent news, lets take a look a what Meredith Corp was up to a year ago.