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Новости FIPP
12.12.2017
FIPP World: Guest editors, iPhone journalism, Print future, «Weak signals», and more
Источник: FIPP

Top stories

How involving a guest editor creates buzz, increases engagement

Guest editorship in the magazine industry is used to create a buzz - it's often a way to garner attention. In the past, guest editorship has been often reserved for A-list celebrities. In 1997, Gwyneth Paltrow edited Hearst's Marie Claire, and in 1998, Susan Sarandon edited it. Bono guest-edited an edition of Conde Nast's Vanity Fair in 2007. In 2015, Michelle Obama guest edited Meredith's More magazine. 

NatGeo’s Patrick Witty: From «striping the film» to «iPhone journalism»

Patrick Witty describes his career as circuitous. The deputy director of photography, digital, at National Geographic, started his career at National Geographic 21 years ago, as a photo intern. Little did he know then he’d travel the world, photograph iconic images, and end up again at National Geographic two decades later.

The Mr. Magazine™ Interview

Print is never going to go away, says Hearst’s Joanna Coles

«I think you’re seeing a move-back to print; a move-back to the appreciation that print is restorative; it’s actually information that you take in. We know that there was a connection between the tactile, taking in of information… so, the touching of print and the absorption of information. And I feel very confident that print will continue to evolve and remain relevant.» - Joanna Coles

Media Voices podcast

Media Voices podcast: The Reuters Institute's Nic Newman on bias, bullshit and lies in the news

The Reuters Institute's Nic Newman on bias, bullshit and lies in the news

In this week's episode Nic Newman, visiting fellow at the Reuters Institute for the Study of Journalism, takes us through his and Dr. Richard Fletcher's latest report, entitled 'Bias, Bullshit and Lies: Audience Perspectives on Low Trust in the Media'.

More stories

[Video] HBR on how ‘weak signals’ can signify huge trends for the future of publishing

While many potentially disruptive trends are not dominant or even easy to recognise, publishers must be ready to identify and experiment with them, warns Josh Macht, executive vice president and group publisher at the Harvard Business Review in the US.

Revealed: preliminary agenda for DIS2018 now live

The preliminary agenda for Digital Innovators’ Summit 2018 is now live. See the preview here.

WoodWing launches Enterprise Aurora

WoodWing Software introduces Aurora, the latest update to Enterprise – the software provider’s multichannel publishing solution. 

Insight

Chart of the week: Digital (finally) killed the TV star

Television reigned supreme over the advertising market. It has been a long time coming, but finally, this year, digital has dethroned TV.

The dos and don’ts of branded videos

How do you create great branded video content? Pete Fergusson, owner and CEO of Nemorin Creative Film & Media reveals some of the dos and don'ts.

Increasing brand trust with influence – and finding the right influencer

«Trust today – especially brand trust – is at an all-time low and there are a lot of factors that go into that,» says Erin Lanuti, chief influence strategist at MSL and global lead, Conversation2Commerce.

Popular on FIPP.com in 2017

2017 could be the year of resurgence for magazines

On one of the most read stories on FIPP.com during this year, MEC's Sarah Hennessy proposed 2017 as the year of the resurgence of magazines. 



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