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Новости FIPP
19.12.2017
FIPP World: Trusted Media Brands, Schibsted, Sports Illustrated, BuzzFeed and more
Источник: FIPP

Top stories

Trusted Media Brands’ investment in talent leads to explosive growth 

This year, Trusted Media Brands, formerly known as the Reader’s Digest Association, experienced rapid growth as a digital-first multi-platform media company as a result of investing in digital talent and an aggressive digital initiative.

How launching a web TV channel reaped dividends for Schibsted’s VG newspaper

Norwegian print newspaper VG, a Schibsted brand, has a history of launching successful and lucrative spin off companies. In 2013 it launched the web TV channel VGTV, and since then has seen its audience and its revenues reach impressive figures.

Media Voices podcast

End of year 2017 special

Never say the team at Media Voices don't know how to treat you right - in this special end of year celebration, we hear from eight of our past guests about what they want (and don't want) to see from the media in 2018.

The Mr. Magazine™ Interview

Content is about earning people’s attention 

«Print is a wonderful medium. It’s a great canvas for design and photography; it’s a great place for stories to live. Sometimes you want to read on your phone, and sometimes you want to shut the world out a little bit, and print can be wonderful for that, where you have nothing but the story in front of you.» - Douglas McGray, co-founder and editor-in-chief of The California Sunday Magazine and Pop-Up Magazine

More stories

Behind Sports Illustrated brand expansion to OTT

Recently, Sports Illustrated launched an over-the-top streaming media network called Sports Illustrated TV (SI TV). The new platform for the 63-year-old brand brings the magazine to life, with original documentary series, weekly studio shows and acquired sports movies, documentaries and TV shows.

BuzzFeed founder’s fixes for 'media in crisis’ has a familiar ring

In a memo published last week, BuzzFeed founder and CEO Jonah Peretti called out Facebook and Google for taking «the vast majority of ad revenue, and paying content creators far too little for the value they deliver to users». He writes in the memo, «The media is in crisis» and offers a four-point plan to fix the problem.

Country Living unwraps another innovative cover campaign

Country Living is continuing their trend integrated multi-platform branded content campaigns for 2017—building off of their steering wheel cover with Go RVing in June—the Hearst brand teamed up with L.L. Bean for a three month partnership which kicked off in October issue and included distinct print covers in November and December.

Chart of the week: A quarter of global adspend goes to Google and Facebook

Global ad spend across all formats and platforms is expected to rise to US$98.3 billion in 2017. That's according to research company WARC's report "Global Ad Trends". Only this year, digital ad spend has overtaken TV as the biggest recipient of ad dollars.



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