The dynamics between magazine media publishers and platforms like Facebook and Google have shifted a lot over the last 12 months, some might even say was broken. Vivian Schiller, independent editor-in-chief at Weber Shandwick and director at the Scott Trust, discussed the dynamic between the platforms and publishers and what publishers could do to regain what went missing at DIS March 20 in Berlin.
The line between brands and media owners has been blurring for some time, with many brands experimenting with their own media to reach consumers and showcase brand identity. One excellent example of this is Thomas Cook. Stuart Adamson, director of Thomas Cook Group's Media and Partnerships division, took to the DIS 2018 stage to explain the brand's media strategy and the success they've had as a result.
View and download the speaker presentations from the Digital Innovators' Summit, 18-20 March, Berlin. (Please note that we will only share those presentations we have been given permission to share by the speakers.)
We publish new advertising forecasts every three months at Zenith, each time canvassing the collective opinion of well over a hundred experts across the world. We revise often, but generally by small amounts. A big change in our forecasts is a sign that something dramatic is happening to the global ad market. That can be bad: a rapid drop in our forecasts in mid-2008 was the first sign of the huge ad recession that was to come in 2009. This month, though, we have better news to report.
Listening to podcasts as a source of information and entertainment has become very popular. According to Nielsen’s newest figures on podcasts, the number of avid podcast fans has risen from 13 million in the fall of 2016 to 16 million in the same period of 2017 in the US.
Future announced the proposed acquisition of five specialist consumer titles from Haymarket Media Group for up to GBP £14m (US $19.8m). The five titles are, What Hi-Fi?, Stuff, FourFourTwo, Practical Caravan and Practical Motorhome.
Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place.
Ebay UK has joined with Time Inc. UK, tbseen.com and Netmums to create a content marketing programme aimed at busy mums and featuring some of the nation’s favourite celebrities and editors. The partnership will deliver a series of videos and articles around lifestyle and fashion trends and topics for eBay’s platform and media channels.