СОЮЗ ИЗДАТЕЛЕЙ 20 мая 2018
 


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Новости FIPP
17.04.2018
Revenue, innovation in women’s mags, new brand launch, and more
Источник: FIPP

Top stories

When advertising goes… DIS focus on alternative revenue streams

With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

Muse: Robb Report's new brand targeting female readership

Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

Wait, what? Less than 5 days left to save on FIPP Asia tickets

From 14-16 September FIPP will be in China for the 6th FIPP Asia international conference and exhibition. Discounted launch tickets for the event are available until this Friday.

The Mr. Magazine™ interview

Entertainment Weekly proves weekly magazine brands can stand strong on all platforms

«I don’t just consider myself editor-in-chief of a weekly magazine, but of an entire content organisation. I became editor-in-chief a little over three years ago, and I remember when I was growing up, I felt that Entertainment Weekly set the agenda for that particular week’s conversation, like this is what we need to be psyched about in entertainment. So, I really tried to move that thought process into the 21st century.» Henry Goldblatt, EIC, Entertainment Weekly

Insight

[Video] Melanie Deziel on how to strike the right balance between church and state

Setting up a brand storytelling team as a publisher can be really challenging. How do you deal with concerns about the separation of church and state? The Native Advertising Institute asked Melanie Deziel, branded content consultant.

Chart of the week: People think outside groups are planting fake news

People interviewed for a poll by Monmouth University believe that mainstream media and social media platforms alike are threatened by outside groups and agents trying to plant fake news stories. 

Dump Facebook publishing, boost revenue, adopt chatbots: media report

«It’s finally time to end the Facebook addiction» shouts the headline to the distributed content chapter in the new Innovation in Magazine Media 2018-19 World Report.

More stories

Privacy, the EU and the future of publishers

In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

Innovation among women's magazines at DIS

Innovation takes many forms. For Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. 

Popular on FIPP.com

Download the DIS 2018 speaker presentations

View and download the speaker presentations from the Digital Innovators' Summit, 18-20 March, Berlin.

Hearst’s global president of digital on the evolution of lifestyle brands online

Global president of Hearst Digital Media, Troy Young, opened the Digital Innovators Summit (DIS) in Berlin recently, in a presentation that looked at the future of lifestyle brands and the Amazonification of media. We caught up with Troy at the show to get some key insights from inside the global media brand. 

How culture can save publishers

In a world of constant change, a future proof workplace culture can ensure growth against the odds, says FIPP board member Andrew Moultrie, managing director of consumer products and publishing at BBC Worldwide UK.



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