Top stories
The relationship between publishers and platforms: fixing what was broken and other lessons
The dynamics between magazine media publishers and platforms like Facebook and Google have shifted a lot over the last 12 months, some might even say was broken. Vivian Schiller, independent editor-in-chief at Weber Shandwick and director at the Scott Trust, discussed the dynamic between the platforms and publishers and what publishers could do to regain what went missing at DIS March 20 in Berlin.
Brands as media owners: how Thomas Cook took creative control of its branding strategy
The line between brands and media owners has been blurring for some time, with many brands experimenting with their own media to reach consumers and showcase brand identity. One excellent example of this is Thomas Cook. Stuart Adamson, director of Thomas Cook Group's Media and Partnerships division, took to the DIS 2018 stage to explain the brand's media strategy and the success they've had as a result.
ICYMI: From the Digital Innovators' Summit
Download the speaker presentations
View and download the speaker presentations from the Digital Innovators' Summit, 18-20 March, Berlin. (Please note that we will only share those presentations we have been given permission to share by the speakers.)
Access the YouTube playlist with all the speaker sessions from DIS 2018
See the photos from DIS 2018
From AI and blockchain to platforms and innovation in print; from Hearst and Harvard Business Review to Schibsted and South China Morning Post: read all the stories from DIS 2018.
Insight
Zenith: Online advertising will exceed 40 per cent of global adspend this year
We publish new advertising forecasts every three months at Zenith, each time canvassing the collective opinion of well over a hundred experts across the world. We revise often, but generally by small amounts. A big change in our forecasts is a sign that something dramatic is happening to the global ad market. That can be bad: a rapid drop in our forecasts in mid-2008 was the first sign of the huge ad recession that was to come in 2009. This month, though, we have better news to report.
Download the FIPP Insider Helsinki speaker presentations
View and download the speaker presentations from FIPP Insider Helsinki, 15 March 2018.
Media Voices podcast: The Disconnect's founders on experimentation and counter-intuitive bets
This week, Peter speaks to The Disconnect's co-founders Chris Bolin and Clayton d'Arnault about the philosophy and meaning behind a digital magazine that can only be consumed while offline.
Chart of the week: Podcasts - advertisers' new darling
Listening to podcasts as a source of information and entertainment has become very popular. According to Nielsen’s newest figures on podcasts, the number of avid podcast fans has risen from 13 million in the fall of 2016 to 16 million in the same period of 2017 in the US.
More stories
Future to acquire five specialist titles from Haymarket Media Group
Future announced the proposed acquisition of five specialist consumer titles from Haymarket Media Group for up to GBP £14m (US $19.8m). The five titles are, What Hi-Fi?, Stuff, FourFourTwo, Practical Caravan and Practical Motorhome.
SPH Magazines and Times Publishing team up to fight digital disruption
Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place.
Time Inc. UK, TB Seen and Netmums launch a new content partnershi
Ebay UK has joined with Time Inc. UK, tbseen.com and Netmums to create a content marketing programme aimed at busy mums and featuring some of the nation’s favourite celebrities and editors. The partnership will deliver a series of videos and articles around lifestyle and fashion trends and topics for eBay’s platform and media channels.
What we've been reading
Tomas Bella, head of online, Dennik N, explains how the Slovakian publisher created quality journalism that is sustainable and profitable in the longterm.
The podcasting joggernaut has (finally) arrived (via Wired)
How publishers are racing to own the money-printing machine that is the daily news podcast.
